Last week we added another great enhancement to PR Cycle that has been received very positively by users. In addition to querying our news release database by ticker, portfolio, industry, category, subcategory, and date range, you can now also refine your search even further using keyword search! As an example, if you search for all Products and Services releases(category) for New Product releases (subcategory), for 2007 for the Computer Communications Equipment industry the results show 247 news releases. However, if you then use the keyword "security" it refines the results down to only 14 releases.
Another great example: if you are looking for releases that use the keyword "guidance" instead of simply all Financial releases, you can easily find the 552 news releases YTD in 2008 that have to do with guidance. Or by choosing a specific industry (for example, Semiconductors and Related Devices) you can find the 21 press releases YTD in 2008 from this industry that have earnings guidance.
So what? Here's the "so what": by using typical keyword search you cast a net too wide that comes up with too many results. Our news release database allows users to find VERY relevant information, VERY quickly. Enjoy!