Friday, May 9, 2008

PR Cycle: How to Leverage a Press Release Database to Research and Draft Press Releases

Here at iMiners we're getting pretty excited about the pending BETA launch of our new product PR Cycle ( We've gotten enough positive feedback now from people in PR and IR to know we are onto something. Everyone agrees this product is absolutely unique in the marketplace. In the words of one influential PR person we reached out to, and who got back to us immediately to learn more: "I responded to you because I immediately recognized this product solves a problem".

So what is PR Cycle? In summary, it is the industry’s first-and-only secure, password protected, Software-as-a-Service (SaaS) solution for PR and IR professionals to significantly reduce the amount of time it takes to research and draft high visibility press releases. PR Cycle subscribers will have access to an iMiners proprietary reference library of nearly half-a-million categorized press releases issued by over 6,500 companies and growing at about 750 releases daily. The reference library can be searched By Ticker, By Portfolio (custom by user), By Industry (444 SIC codes), By ALL (6,500+ tickers), By Category (10 major categories), By Subcategory (69 subcategories) or By Date Range (2 year plus archive). Relevant press releases can be found within seconds, eliminating the need to visit multiple websites or search engines during research. PR Cycle has a built-in word processing tool that enables the author to draft a press release online, save the draft release, export to Word or PDF, and then distribute to others for review, edit or compliance. The service fills a need not currently being addressed in the market, the critical steps of researching and writing releases BEFORE they send their release to their wire provider. Stay tuned for more.....

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