OXBO's eShareholderForum has been live on their website for about 2 weeks now, and it was only announced 10 days ago (via press release). But already the e-forum is getting quite a bit of activity. There are already 27 verified shareholders who have registered (and been approved by OXBO) to participate (post) in the e-forum, and another 17 pending approval (anyone can read posts in the e-forum, but in order to post OXBO is requiring that you verify you are a current shareholder). The message boards are getting a ton of page views, and quite a few comments/input from the 27 shareholders approved to post. Also, check out the Q&A section: it looks like it's been a very successful start. Shareholders have been submitting questions to OXBO management, and OXBO management is posting answers. Also, CEO Chris Stern posted to his blog on 11/20, to communicate his vision of the e-forum to shareholders. And he will continue to blog. The only feature that hasn't been utilized (yet) is the polling.
So in summary already OXBO is an excellent example of how a company can utilize an electronic shareholder forum to drive traffic from third party message boards to their IR site, enable shareholders to engage in a dialogue with each other on the IR site, and enable management and IR to engage in a dialogue directly with shareholders.