Tuesday, November 4, 2008

CEO Blogging

Blogging is becoming more and more mainstream among C-level executives. It is slowly being adopted in Investor Relations (see the Dell IR blog called DellShares: http://dellshares.dell.com). But many forward thinking CEOs of both public and private companies blog extensively, and have been doing so for quite some time. For example, see how Jonathan Schwartz, CEO of Sun Microsystems, blogs to shareholders at http://blogs.sun.com/jonathan. See also how Penny Herscher, CEO of privately-held firstRain (San Mateo, CA), blogs at http://pennyherscher.blogspot.com. At iMiners we've been blogging since the beginning of the year to provide updates on our progress, insight into market developments, and to provide additional information to our clients, partners, and investors. Based on conversations we are having with IROs at leading public companies we expect the trend of IR blogs to continue to accelerate into 2009 as companies realize the communications advantages that blogging brings......

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