Friday, October 10, 2008

Communicating With Shareholders During These Challenging Times

Stocks dropped today for the 8th straight trading day, and the Dow is down 25% over that period. The up and down swings in the market are enough to make any investor queasy, and no one knows where the bottom is. Now, more than ever, IROs need to be communicating with shareholders to let them know what is going on. The institutions have an IRO's ear already, so how does an IRO communicate effectively and efficiently to a large retail shareholder base?

There is no better time for companies with large and/or active retail shareholder bases to consider implementing Web 2.0 technology to engage in a dialogue. Electronic shareholder forums, in particular, are taylor made to help a company quickly communicate to large groups of shareholders. "Democratization" of shareholder information is available today through this technology. eShareholderForum ( is a turnkey Shareholder Communications Platform that companies should strongly consider utilizing. Message boards, blogs, polling and Q&A all give retail shareholders an opportunity to find out from the company what is going on. No wonder there is so much interest!

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